Krona o Stjãrna have long been inspired by all things coming from the world of Ronan and Erwan Bouroullec, the preeminent fraternal design team that has produced the iconic Joyn system and Slow chair for Vitra, the Clouds Divina system for Danish design company Kvadrat as well as may other elegant and poetic products, furniture and environments. This time around, they have designed a multi-scale television system that carries the same serene aesthetic and ethos that Studio Bouroullec has become famous for.
Elegant furniture form factor for a television.
The brothers Bouroullec in the workshop.
The Bouroullecs wanted to move away from the perceivably increased obsession with the ultra-thin 'black screen' form factor in favor of a more integrated device that would live as furniture in your home. The "I" section of the screen's bezel acts as a small 'shelf' and the television comes with four optional legs to use as a freestanding unit, to be viewed where the user sees fit.
Multiple scales available.
SERIF will be pre-launched during the London Design Festival (21-27 September).
You can visit the exhibit Bouroullec X Samsung at the The River Rooms in the Somerset House (Strand Entrance, London WC2R1LA).
Available in stores from 2nd November 2015.