OMEGA Collaborates with SWATCH for something truly unexpected.
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A chronicle of people, places, happenings, and creations we admire.
Krona o Stjärna "77|17" Active Line
Our new 77|17 active line is a look back and at the same time forward to comfort, sport, leisure, and ease. Inspired by our early days of play, sport, and competition, 77|17 captures and magnifies those elements of comfort and simplicity. Made of Tri-Blend cotton for breathability and durability, 77|17 promises versatility for whatever activity moves you. Look for this line to expand as we head into summer.
77|17 Active Tee - $28.00
Photos ©Travis Gubernick Photography
ETON Type Machine Print Poplin Shirt
We have been fans of shirtmaker ETON for awhile now, and their new Spring collection continues to fuel our inspiration.
Maker's Description:
Elevate your wardrobe with this unique and playful typing-machine print. It’s perfect if you are in a creative mood and want to wear something contemporary-cool. The motif is printed on a crisp, durable and versatile poplin fabric. Wear this shirt with a navy unlined jacket or unbuttoned with a pair of denims for a more relaxed outfit.
- Features a playful type-machine print
- Printed on a crisp poplin fabric
- Classic white buttons and single button cuffs
Price: $285
About ETON
The Swedish shirtmaker, begun in 1928 by David and Annie Pettersson, to this day, remains one of the world's leading producers of fine shirts, suiting and accessories. At the "Syfabriken' in Gånghester, near Borås in southern Sweden, a happy accident of sorts occurred at the beginning of the Great Depression, after the Pettersson's were forced to close their sawmill. They retooled their factory to create shirts, and sublet surplus space to local shoemakers and manufacturers to keep the lights on, the company was renamed "Skjortfabriken Special", or 'Special Shirt factory'.
With steady production until the end of WWII, the premium fabrics ban was eventually lifted, compelling the Pettersson's to venture out to find still finer and more varied fabrics for their products. They eventually made it to London, eventually opened a shop there and the Eton name was established. This was a result of finding a name that would be easy for English-speakers to pronounce, while at the same time adding prestige, naming the company after the exclusive men's college.
Crown Star Cars Collection
Limited series of 100% cotton tees featuring original photography by Krona o Stjärna from our 'Crown Star Cars' Collection. Clockwise from top left: "Essémme", "Thirty-Three", "Turbo" and "Twenty-One". Available in various colorways by series with printed label for added comfort.
$28.00
Follow @crownstarcars on Instagram
Krona o Stjärna Brand Intro Long Sleeve
We've released our own long-sleeve T-shirt to complement our popular short sleeve. It's made of ultra-smooth cotton, the sleeves are cuffed at the hand to make for a tapered look. Our product label comes outside on the back of the collar ring. Unisex design to fit both men and women.
$28.00
Frank & Oak Cooper Selvedge Denim in Blue
Krona o Stjärna is proud to have established an affiliate partnership with Frank & Oak. Their Cooper Denim is produced in the heart of the denim capital of the world - Los Angeles. Prized for its durability, weight, and personalized fit (it fades over time), selvedge denim is woven on shuttle looms using one continuous thread. The Cooper is pre-shrunk, and comes in our slim-straight fit. Wear yours with low-key sneakers. Features a slim straight fit, belt loops, five pockets, button fly. Hand wash with cold water or dry clean. 98% cotton, 2% spandex. Weight: 11.5 oz.
$125.00
Follow @frankandoak
Polestar Pole Jacket
"Motorsport Pole Jacket", in blue and gold "blågult", resplendent in Polestar details, inspired by the design of the Volvo Polestar Racing's winning cars in the STCC and V8 Supercars. The stylish and slim-fit down jacket has elastic panels on the front and the back. In addition to the front zip, there is a zipped chest pocket and an inside pocket for maximum versatility. With 90% goose down and 10% feathers, the jacket's 800-gram padding keeps you warm in the coldest weather. The jacket is smartly decorated with blue Polestar- and A-one - logos.
Volvo Polestar Racing driver Prince Carl Philip of Sweden, Bernadotte & Kylberg, and A-One collaborated on the jacket's design.
This product is not available in the US.