After the long dark winter, Swedes celebrate the summer solstice and the arrival of the midnight sun! We eat, drink, sing, eat, drink, dance and drink some more! Midsummer traces its roots to old pagan times and medieval observers of the Nordic Peoples recorded: "they gather in throngs on town squares or out in the fields to cheerfully enter in dance". Through the ages, traditions and superstitions surrounding this celebration include saving your midsummer wreath until Christmas and soaking it in your bath as well as rolling around naked in the midsummer day dew -- both for health, of course! Watch "Swedish Midsummer for Dummies" above to learn how to celebrate today. GLAD MIDSOMMAR!
Journal
A chronicle of people, places, happenings, and creations we admire.
WESC Alastair Trench | Spring 2015
Swedish brand WESC (WEaretheSuperlativeConspiracy) are back with a fresh take on the spring trench coat. Done up in the color they call "wood thrush", the Alastair trench coat is compact, lightweight, well detailed and snappy enough to dress up or down.
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ACNE STUDIOS PRIYA MOHAIR BLACK / NAVY CARDIGAN
Acne Studios of Sweden offer this breezy yet versatile oversized cardigan for spring. An interesting reinterpretation of the classic knitwear staple, worn with a contrasting leather belt, will make your wardrobe pop.