Journal

A chronicle of people, places, happenings, and creations we admire.

The Story of the Yellow Jersey

As the Tour de France begins its second week of competition, there may be those who ask the question; "why the yellow jersey?"

In the very early 20th Century (1903), Henri Desgrange, founder of the French newspaper L'Auto (predecessor to today's L'Equipe) devised the race as publicity to increase newspaper sales, which happened to be published on yellow newsprint.  The press had asked the Tour Director of the time to come up with a way for them to easily spot the race leader, ergo the Yellow Jersey was born. 

But it would not be until 1919 when Eugéne Christophe (right) would become the first ever rider to wear the Maillot Jaune during the grueling race.  He would only finish as high as 8th overall.

Eddy Merckx (1969, 1970, 1971, 1972, 1974) ©Getty Images

Eddy Merckx (1969, 1970, 1971, 1972, 1974) ©Getty Images

As the race grew more and more popular (and much larger) over the years and now generations, there have been more variations of such jerseys that recognize the best of the best of the Tour with jerseys recognizing the "King of the Mountain" (Polka Dot), Most Sprint Points (Green / Maillot Vert) Best U25 Rider (White / Maillot Blanc) as well as other lesser awards and classifications.

Bernard Hinault (1978, 1979, 1981, 1982, 1985) ©James Andanson/Sygma/Corbis

Bernard Hinault (1978, 1979, 1981, 1982, 1985) ©James Andanson/Sygma/Corbis

While this year's Tour is a world away in terms of bicycle technology, athletic capability and commercial attention, the yellow jersey bears no less importance, certainly a lot more now as the famous garment is looked upon globally as its own brand and a crucial vehicle in television and media.

Current Tour leader Chris Froome is fighting hard to keep back the challengers as the second Pyrenean stage goes through Tarbes / La Pierre-St. Martin.

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Eugéne Christophe, first man to wear 'Maillot Jaune" in the TdF

Eugéne Christophe, first man to wear 'Maillot Jaune" in the TdF

Greg LeMond (1986, 1989, 1990) ©ESPN Films

Greg LeMond (1986, 1989, 1990) ©ESPN Films

Chris Froome (2013) ©Reuters

Chris Froome (2013) ©Reuters

Krona o Stjärna Brand Intro Line

We've just released a new line to celebrate not only our official store launch, but the the 4th of July as well.  Each iteration is made of combed cotton for optimum fit, breathability and comfort and emblazoned with our popular crown and star insignia.

Krona o Stjärna Brand Intro Line

$24.00-$26.00

Pitti Uomo 88 2015

Pitti Uomo kicks off this week with color and texture as the narrative for this summer.  Reintroduced patterns, weights and classic palettes rule the day at the what is arguably the most important platform for men's fashion and accessories. Held twice a year at the Fortezza da Basso in Florence, Italy, new and established design talents exhibit and launch new projects for international buyers to peruse and hopefully select for many of the world's leading retail companies. Pitti is the most widely known segment of the Pitti Immagine collection of fashion industry events.

Pitti Uomo 16-19 June, 2015

Visit: Fortezza da Basso, Viale Filippo Strozzi 1, 50129 Florence

Follow @Pitti_Immagine

Photos ©Enrico Labriola / Vanni Bassetti / AKA Studio Collective